Market Presence
“Expanding Our Reach with a Focus on Community Engagement”
Strategic Growth through Franchising
As part of our ambitious growth strategy, Hakshan Cuisines is set to expand its presence with the addition of 10 new franchise locations. This decision is grounded in a detailed strategic analysis, focusing on areas with high potential for growth and community engagement. Our current successful operation in USJ Taipan, Subang, serves as a model for this expansion.
Identifying Ideal Locations for New Outlets
Our expansion plan includes targeting key areas known for their vibrant communities and cultural diversity. The following locations have been identified as ideal for our new franchises:
Damansara Uptown:
Known for its bustling streets and a diverse array of dining options, this location offers a perfect environment for introducing our authentic Hakka cuisine.
SS15, Subang Jaya:
A hub for students and young professionals, this area promises a dynamic customer base, ideal for our community-focused approach.
Sunway University Area:
With a large student population and faculty, this area presents an opportunity to introduce Hakka cuisine to a younger, culturally diverse audience.
SS2, Petaling Jaya:
A well-established neighborhood known for its culinary scene, making it a suitable spot for our new outlet.
Section 14, Petaling Jaya:
This area’s mix of residential and commercial settings offers a great opportunity for attracting a wide range of customers.
Building a Community-Centric Brand
Our expansion is not just about opening new outlets; it’s about building engaged communities around our brand. We believe in connecting with our customers beyond the dining experience, fostering a sense of social responsibility. Each new location will serve as a community hub, where we can host events, support local causes, and create a space where people can come together over great food and shared values.
Conclusion
The planned expansion of Hakshan Cuisines into these strategic locations is a significant step towards our goal of bringing traditional Hakka flavors to a wider audience. By focusing on areas that align with our brand values and customer profile, we aim to not only grow our business but also strengthen our commitment to building communities and promoting social responsibility. With each new outlet, we look forward to welcoming more people into the Hakshan family, sharing our passion for authentic Hakka cuisine and making a positive impact in every community we serve.
