INVESTMENT PROPOSAL · 2026 投资计划书 · 2026

A scalable F&B ecosystem, rooted in heritage. 可规模化的餐饮生态系统,根植于传承。

Hakshan has grown from a single Hakka restaurant into a disciplined, multi-layer F&B group — proven unit economics, a fast capital payback, and a clear runway across Malaysia, Indonesia and Bangkok. 客善从一家客家餐厅起步,发展成纪律严明的多层级餐饮集团——单店经济模型已被验证,资本回收周期短,并在马来西亚、印尼与曼谷拥有清晰的扩张路径。

RM 800K
Equity round now open本轮融资金额
RM 2.0M
Pre-money valuation投前估值
40%
Equity offered to investors开放股权比例
~1yr
Projected capital payback预计资本回收期
TRACK RECORD & TRAJECTORY 过往业绩 & 增长轨迹

Proven in 2025.
Scaling through 2026.
2025 年已验证。
2026 年持续扩张。

Achieved已达成
2025
7 OutletsOperating across Kuala Lumpur吉隆坡已开门店
RM 20MAnnual revenue年营业额
1,000,000+Meals served累计服务餐数
Grab PartnerAchieved within one year开业一年内获得
Projected规划目标
2026
20 Outlets+ 25 cloud kitchens+ 25 间云端厨房
RM 74MAnnual revenue potential年营业额潜力
3 MarketsMalaysia · Indonesia · Bangkok马来西亚 · 印尼 · 曼谷
30% food costDisciplined margin control毛利率纪律控制
PERFORMANCE DATA 业绩表现

Revenue, climbing.营业额,持续攀升。

Fourteen months of monthly revenue — eleven actual, three projected — on a steady upward curve. 十四个月的月营业额——十一个月实际、三个月预测——稳步向上。

RM 673K
Jul 25
RM 784K
Aug 25
RM 955K
Sep 25
RM 1.06M
Oct 25
RM 1.04M
Nov 25
RM 1.19M
Dec 25
RM 1.51M
Jan 26
RM 1.72M
Feb 26
RM 1.95M
Mar 26
RM 2.20M
Apr 26
RM 2.81M
May 26
RM 3.30M
Jun 26
RM 4.45M
Jul 26
RM 4.88M
Aug 26
RM 15.9M11 months actual11 个月实际
RM 12.6M3 months projected3 个月预测
TARGET AUDIENCE & VALIDATION 目标客群 & 市场验证

Built on repeat,
everyday demand.
建立在反复回流的
日常需求之上。

White-collar workers白领上班族
Middle-aged & senior consumers中老年消费者
Families家庭客群
>75%
Member retention rate会员回头率
8.36×
Monthly average visit frequency月均到店次数
RM 42.45
Average spending per customer人均消费

Multi-Layer F&B Business Model多层级餐饮商业模式

Holding Company控股公司
Food Trading食材贸易
Food Tech餐饮科技
Central Kitchen中央厨房
Renovation Company装修公司
Marketing Company营销公司
Outlet 01USJ Taipan
Outlet 02Menjalara
Outlet 03Cheras C180
Outlet 04Bandar Puteri Puchong
Outlet 05SS2
Outlet 06Sri Petaling
Outlet 07Sunway Mentari
Outlet 08Kota Damansara
Outlet 09Plaza Damansara
Outlet 10Pudu Plaza
Outlet 11Ipoh
Outlet 12Bukit Tinggi
Outlet 13Taman Segar
BUSINESS MODEL 商业模式

One group,
three value layers.
一个集团,
三层价值结构。

From single-layer restaurant operations to an integrated, scalable F&B group — each layer compounds margin and reach. 从单层餐厅运营,发展为整合且可规模化的餐饮集团——每一层都为利润与触达加乘。

Layer 01

Market Layer — Outlets & Cloud Kitchens市场层 — 门店与云端厨房

The group's core revenue driver. Scalable full-service outlets and delivery-focused cloud kitchens, run on standardised operations and disciplined cost structures for sustainable profitability. 集团的核心营收来源。可规模化的全服务门店与外卖导向的云端厨房,以标准化运营与纪律成本结构,实现可持续盈利。

Direct revenue直营营收 Brand presence品牌触达 Proven unit economics已验证的单店模型
01
Layer 02

Integrated F&B Solutions整合餐饮解决方案

A shared support ecosystem — central kitchen, food trading, renovation, food technology and marketing — that serves both internal brands and external partners, enhancing margin and efficiency. 共享的支援生态——中央厨房、食材贸易、装修、餐饮科技与市场营销——同时服务内部品牌与外部伙伴,提升毛利与效率。

Food cost −25%食材成本 −25% Renovation −30%装修成本 −30% Central kitchen中央厨房 POS & dataPOS & 数据
02
Layer 03

Capital & Strategic Integration资本与战略整合

The holding company consolidates profit, allocates capital and enables scalable expansion — unified governance built for enduring, aligned growth. 控股公司整合利润、配置资本,并推动可规模化的扩张——统一的治理结构,为长期且一致的成长而设。

Consolidated profit合并利润 Capital allocation资本配置 Scalable expansion可规模化扩张
03
HAKSHAN central kitchen

The engine behind the margin.毛利背后的引擎。

Centralised production, bulk procurement and standardised setup compress cost volatility and shorten every outlet's launch cycle — turning capability into repeatable growth. 中央化生产、集中采购与标准化建店,压低成本波动,缩短每一家门店的开业周期——把能力转化为可复制的成长。

STORE EXPANSION & COVERAGE 门店扩张 & 覆盖

From Kuala Lumpur
to the region.
从吉隆坡,
走向区域市场。

HAKSHAN 2025 footprint — seven branches across Kuala Lumpur
2025 · Malaysia
7 branches7 间分店

All within Kuala Lumpur. Annual revenue potential of RM 20M, based on an average RM 230K monthly revenue per outlet. 全部位于吉隆坡。年营业额潜力 RM 20M,按每店月均 RM 230K 计算。

HAKSHAN 2026 footprint — 17 outlets and 25 cloud kitchens in Malaysia plus regional expansion
2026 · Regional
17 + 25 + 4
17 outletsMalaysia马来西亚
25 cloud kitchensMalaysia马来西亚
2 + 2 outletsIndonesia & Bangkok印尼 & 曼谷
RM 74MAnnual revenue potential年营业额潜力
HAKSHAN TEAM 客善团队

Operators behind the bowl.碗背后的经营者。

Horvard Chong

CEO

Horvard Chong

  • Founder of 營在今銷企業社 (Taiwan), Horvy Supercharge (HK), Horvy Holding Sdn Bhd營在今銷企業社(台湾)、Horvy Supercharge(香港)、Horvy Holding Sdn Bhd 创办人
  • Business Director EMEA of Vertis Media (UK); Managing Director of AJM Marketing MsiaVertis Media(英国)EMEA 业务总监;AJM Marketing 马来西亚董事经理
  • Board Member of M.CACA (NGO)M.CACA(NGO)理事
  • A decade in performance marketing & e-commerce — data-driven strategy, conversion optimisation, revenue growth.十年绩效营销与电商经验——数据驱动策略、转化率优化、营收增长。
Jordan Lim

COO

Jordan Lim

  • Managing Director of AJM Marketing (Malaysia)AJM Marketing(马来西亚)董事经理
  • Specialises in market strategy and business operations专长于市场策略与业务营运
  • Focuses on brand growth and expansion主导品牌增长与扩张
Aaron Ee

CBDO

Aaron Ee

  • Founder & CEO of AJM Marketing (Malaysia)AJM Marketing(马来西亚)创办人兼 CEO
  • Founder & CEO of The Niang'sThe Niang's 创办人兼 CEO
  • Founder & CEO of Horvy Super Charge (Hong Kong)Horvy Super Charge(香港)创办人兼 CEO
  • Founder & CBDO of HAKSHAN客善创办人兼 CBDO
Lay Ming

CFO

Lay Ming

  • 13+ years in accounting, tax & audit — corporate finance and regulatory compliance.13 年以上会计、税务与审计经验——擅长企业财务与合规。
  • Former Accountant of a U.S.-listed company — international financial perspective.曾任美国上市公司会计——具备国际财务视角。
  • MIA Chartered Accountant & LSS Green Belt — financial optimisation and efficiency.马来西亚特许会计师 & 精益六西格玛绿带——财务优化与流程效率。
  • IPO & corporate-structuring experience — preparation, compliance, structuring.IPO 与企业架构经验——上市准备、合规与架构搭建。
Madam Siow

CPO

Madam Siow

  • Founder of Ying Ker Lou (迎客楼)迎客楼创办人
  • 40+ years in the F&B industry四十多年餐饮业经验
  • Mastery of traditional and modern culinary techniques精通传统与现代烹饪技艺
THE OPPORTUNITY 投资机会

Own a stake in the group. 持有集团的一份股权。

40%Open to investment开放融资
60%Holding持股方
Pre-money valuation投前估值RM 2,000,000
Equity open this round本轮开放股权RM 800,000 · 40%
Share type股权类型Ordinary share普通股
Per lot (2%)每份额(2%)RM 40,000
Investment range投资区间1–5 lots · 2%–10%1–5 份 · 2%–10%
INVESTMENT MODEL 投资模式

Fast payback,
then steady returns.
快速回本,
稳定回报。

A model built to recover capital in about a year — where the conventional restaurant takes three — then reward patient holders with stable dividends. 一套约一年即可回本的模式——传统餐厅通常需要三年——之后以稳定分红回报长期股东。

Year 0
RM 200,000
Invest · 10% stake (5 lots)投资 · 10% 股权 (5 份)
Year 1
RM 200,000
Profit share · capital fully recovered分红 · 资本全数回收
Year 2
+ RM 45,000
Profit share · exit option opens分红 · 可选择退出
Year 3
+ RM 45,000
Continue holding继续持有
Year 4
+ RM 45,000
Continue holding继续持有
Year 5
+ RM 45,000
Continue holding继续持有
Entry — Valuation入场 · 估值
RM 2.0M
Open for investment开放融资
RM 800K
Per lot每份
RM 40K2% · ordinary share2% · 普通股
Exit — after 2 years退出 · 满 2 年后
3 options3 种方式Hold · sell to investors · sell to company继续持有 · 转让其他投资人 · 回售公司

Three exit options after two years: continue holding for dividends, sell shares to other investors, or sell back to the company — at market value assessed by a third-party valuer. 满两年后三种退出方式:继续持有分红、转让予其他投资人、或回售给公司——价格由独立第三方估值机构按市值评估。

MINIMUM GUARANTEE PLAN 最低保障方案

Downside, covered.下行风险,已被覆盖。

HAKSHAN cloud kitchen model

If a store's revenue falls short, the company activates a Cloud Kitchen plan — delivery-focused outlets in non-competing areas — to supplement returns. 若门店营收未达标,公司将启动 云端厨房方案——在不竞争的区域设立外卖型门店——用以补足回报。

Each investor may hold up to 1 physical outlet + 3 cloud kitchens. 每位投资人可持有最多 1 间实体门店 + 3 间云端厨房

Each cloud kitchen is expected to generate RM 30,000 in monthly revenue. 每间云端厨房预计月营业额 RM 30,000

Each cloud kitchen is projected to earn RM 10,000 net profit per month. 每间云端厨房预计月净利 RM 10,000

COME MEET US 来认识我们

For the
longer
conversations.
更长的
对话。

If you'd like to know more about Hakshan, the family, or what joining us could look like, we'd rather talk than send a pack. Drop us a note. We'll come back to you. 如果你想了解客善、了解这个家族,或者想知道加入我们的方式,我们更愿意聊聊,而不是寄一份资料。写信给我们,我们会回。

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